About Us

Straps & Parts that can be changed daily in an easy way to create an exciting look!

A word from
the founder

Driven by a profound passion for luxury watches, we are offering a wide range of watch related products to allow owners to have the comfort of a brand factory strap, without compromising on the price and design.

We open the door of luxury to passionate owners of Patek Philippe, Rolex and Audemars Piguet, who are looking for a unique way to differentiate themselves, our products are comfortable alternatives to their factory brand bracelets.

Thanks to strong and truthful partnerships, we have grown to offer a multitude of straps and watch accessories for practically every luxury modern watch available. With a constant goal of innovation, our products collection is growing with always the highest quality materials.


In order to provide the best accessories for your watch, we only work with the highest standards of quality and with the best suppliers & manufacturers for our steel, leather or rubbers.
Our objective is to propose a high-quality accessory to fit all Swiss Watches. Therefore, we are offering a wide choice of buckles, watchbands, bezels and tools.

We aim for 100% Satisfaction

  • Tracked and 100% Insurance parcels
  • Fast & Friendly Customer Support
  • 60 Day Hassle-Free Returns, Safe & Easy Payments
  • 99% Customer Satisfaction

Custom Orders

Looking for a watch part, a strap color? Size or design?
We can provide more than:
+ 2500 References
For + 50 Luxury Brands
+10 000 Products in Stock
+ 20 Specialized Suppliers
We offer customize service as well.
Send us an email


See what our clients say:

Ottimoarticolo ad un prezzoottimo. Grazie

Matteo Garavaglia– Italy

Already here and in perfect condition; 5 stars service / recommended

Frederic Walther- Switzerland

Superb. Quick delivery and exactly as described. Highly recommended!

Stephen Ellis – United Kingdom

All is perfect. Wonderfull buckle Great seller Thank’s a lot

Emmanuel Denis- France

SehrguteQualität. Sehr guteKommunikation. Sehr uter Service

Hans Zengerling – Germany

Love it! Really fast shipping, fit perfectly

Kari Plesner – Groenland

Collection Omega

our partners

Straps & Parts
for Cartier

Pasha, Ballon Bleu, Santos, Ronde…